“Scott Swedorski's ability to review our very technical products is one of the primary reasons we have always made him a principle part of our distribution strategy. Scott's reviews of SecureCRT provided the community with a technically accurate, succinct summary of what this product has to offer. ” - Marc Orchant (VanDyke Software)
Publicity is the most cost-effective marketing tools out there. Rather than pay huge amounts of money to attract attention, why not simply attract attention with the awesomeness of your company? Many tech startups have innovative ideas that people would love to hear about – the company simply needs a way to be seen by those potential customers.
In order for these new companies to attract the attention of potential clients and gain an edge over their competition, it is vital that they build credibility through publicity.
The public is bombarded with hundreds, if not thousands, of advertisements every day. Most of the time we simply ignore these brands that are striving to grab our attention. We tune out the advertisements and only listen to the people we want to. Because people will more often trust independent authorities such as reviewers, columnists, reporters, or broadcasters, these are the people that you want promoting your product.
Creating a press release is not enough – you must get it into the hands of the media. We can help with that part of the process as well. Promaxum has a network of over 1,600 computer, business, banking, government, and educational editors that we can distribute your press release to. Don't let your company go un-noticed, let Promaxum help!
A well-written release can increase your sales, expose your company to the public, and attract potential investors. As we can see with brands such as Gucci, Virgin, or Apple, while the product quality is important, it is the brand name that makes the company valuable. Increase the awareness of your brand name and your company’s value will increase exponentially.
Take a look at some of my previously written Press Releases here and see what I can do for you.
• A well written press release that uses proper formatting to highlight the most valuable aspects of your company •
• Submission to over 1,600 editors who are interested in new products and companies in the technology industry •
• PAD hosting and file maintenance •
• My personal suggestions as to what you could do to make your company more “media friendly” •