Publicity
is the most cost-effective marketing
tool there is, and it can greatly help
build credibility as part of a marketing
strategy. Many industries have
innovative up-start companies, but
unfortunately they are relatively
unknown in the beginning. In order for
these new companies to gain an edge over
their competition, it is vital that they
build credibility through publicity.
Publicity vs. Advertising – Publicity
Builds Credibility
With commercial advertising, the
advertiser controls the message, and the
readers know that all too well. But
with Publicity, the advertiser is not in
control of the message, and the readers
know that as well. Because of this,
Publicity tends to create credibility.
Readers can see an advertisement, and
they often know that they are simply
reading overblown marketing hype.
Readers will more often trust
independent authorities such as
reviewers, columnists, reporters or
broadcasters.
Press Releases Can Help You Go the
Distance
A well-written release can dramatically
increase your sales, expose your company
to the public. It will also greatly
enhance the image of your business or
products to people that may have no been
aware of you before.
The Bottom Line
Credibility is the one thing that can
win the customer’s loyalty, and
pocketbook at the same time. Nothing
builds more credibility than a
well-written press release that gets
picked up by the media.
Let us do your work for you
Let our professional staff create the
perfect press release for your company,
software release, or event. Our experts
will work with you to create a
well-written, and properly-written press
release.
Take a look at a few of our
sample press releases.
Create a buzz!
But simply
creating a press release is not the end
of the process -- you also need to get
it out to the media. And we can help
with that part of the process as
well….. Promaxum has a network of over
1,600 computer, business, banking,
government, and educational editors that
we can distribute your press release to.
Don't let your company go un-noticed,
let Promaxum help!
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